Hongsong Senior Community
Content Operation & Video Production
Project Overview
Hongsong is a leading senior community platform in China, dedicated to enriching the lives of the elderly through digital content and community activities. I was responsible for content strategy development, video production, and community management, helping the platform achieve significant user growth.
Project Background
As the aging population grows in China, there is increasing demand for quality digital content tailored for seniors. Hongsong aims to bridge the digital divide by providing engaging and accessible content that enriches the lives of elderly users.
Execution Process
Content Strategy
- Developed content plans tailored for senior audiences
- Created editorial calendars and content pipelines
- Analyzed user data to optimize content performance
Video Production
- Produced video content covering various topics
- Edited videos using Premiere Pro and CapCut
- Optimized videos for different platforms
Project Results
Core Skills
Related Works
Video Works
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Copywriting Works
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