MA in English Literature at UCAS, with strong copywriting and content planning skills. Extensive experience in full-cycle content operations, skilled in tracking online trends and transforming insights into quality content.

Independent experience in complete content production from topic selection, planning, writing to video editing (PR/JianYing). Participated in creating viral content matrices with 5.2M+ views. Personal video project gained 200K+ views and 10K+ likes across platforms within 2 weeks.

Deep involvement in brand project planning and offline execution, responsible for press releases and PR materials. Works republished by 70+ major media outlets including CCTV, Tencent, and Xinhua News Agency. Proficient in PS, PR, JianYing, Canva for design work. Fluent in Chinese and English (TEM-8, IELTS 7.5), supporting multilingual content creation and international communication.