UnionPay China Film Festival
Kenya / Sri Lanka / UAE / Thailand
Project Overview
The UnionPay China Film Festival is a series of international cultural exchange events organized by UnionPay, bringing Chinese films to audiences around the world. I participated in organizing festivals in Kenya, Sri Lanka, UAE, and Thailand, responsible for project planning, press release writing, and media relations.
Project Background
As part of UnionPay's global brand promotion strategy, the China Film Festival aims to showcase Chinese culture through film while strengthening brand awareness in international markets. The festival series visited four countries across Africa and Asia, requiring cross-cultural communication and local adaptation.
Execution Process
Project Planning
- Developed detailed event plans for each location
- Coordinated with local partners and venues
- Managed budget and resource allocation
Content & Communication
- Independently wrote English and Chinese press releases and promotional copy
- Adapted and distributed content for different national media channels
Project Results
Core Skills
Related Works
Event Proposal
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Press Coverage
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Event Highlights
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